How to Lower Shopping Cart Abandonment

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The ecommerce process -- reducing your shopping cart abandonment with a few simple strategies

Shopping cart abandonment is one of the biggest ongoing concerns of ecommerce companies. After all, you don’t want to expend energy and resources to attract visitors to your site only to lose them halfway through the buying process. Unfortunately for owners and managers of online stores, there is actually a higher likelihood that someone will… Read more »

The Right E-Commerce / Brick-and-Mortar Balance

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Ecommerce and Brick-and-Mortar

We know that the average shopper has needs that are met in-person, as well as ones that are met through digital channels. How can companies balance their efforts between online and offline for the best possible results?   Stats that prove the transition to online shopping   When we think of a store, the first… Read more »