Why Security is a Top Priority for Ecommerce

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With growth of malware and ransomware, security is a top priority.

It is easy to develop blind spots in our thinking, particularly toward things that we see often, as if they become invisible to us after so much repetition. For instance, we may read so much about cyberattacks and how important security is that it may make it more difficult to logically consider the topic and… Read more »

How to Lower Shopping Cart Abandonment

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The ecommerce process -- reducing your shopping cart abandonment with a few simple strategies

Shopping cart abandonment is one of the biggest ongoing concerns of ecommerce companies. After all, you don’t want to expend energy and resources to attract visitors to your site only to lose them halfway through the buying process. Unfortunately for owners and managers of online stores, there is actually a higher likelihood that someone will… Read more »

How to Increase Your Ecommerce Conversion Rate

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ecommerce conversion -- how to improve your conversion rate

Global retail ecommerce revenue grew at a compound annual growth rate (CAGR) of 24.8% in 2017 to reach $2.304 trillion, according to figures from eMarketer. The analysis determined that 58.9% of sales came through mobile devices, underscoring the increasing importance of mcommerce to online efforts. Overall retail sales increased at a significantly slower rate, 5.8%,… Read more »

How to Secure E-Commerce

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How to Secure E-Commerce

Digital attacks are, of course, of many different approaches and scopes; and the value of data that is stolen also is across a broad spectrum. While that case-by-case diversity exists, there is a commonality of being at risk across all businesses. Incredibly, a report last year revealed that half of small businesses in the United… Read more »

Pivotal Elements for E-Commerce Success in 2018

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Pivotal Elements for Ecommerce Success in 2018

Here are a few key tips for succeeding at e-commerce in 2018, related to technologies, SEO, and other aspects of business:   Friendlier checkout   No one, of course, wants to get stuck in checkout: for the same reason we avoid the long line at the supermarket, we do not want it to take us… Read more »

6 Top E-Commerce Trends for 2018

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6 Top E-Commerce Trends for 2018

It may seem to be old news to say that e-commerce is growing at a wild pace, but it continues to be the case heading into 2018. We can better understand just how fast e-commerce is growing by comparing it to other segments of the economy. A report from Kiplinger reveals that construction materials rose… Read more »

Can Split Testing Actually Hurt Ecommerce Revenue?

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Split Testing E-Commerce Revenue

Sometimes it can be difficult to figure out exactly what it is that is making your company’s growth plateau or shrink. In fact, it is often challenging to even perceive some potential culprits because they seem so fundamentally beneficial. Nonetheless, it is important to ask hard questions – and, in so doing, put different aspects… Read more »

How Jazzercise Shook off its 80s Image with Magento [case study]

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Jazzercise Rebrand with Magento

Jazzercise needed to change its image and upgrade its online presence. The company rebranded in 2015 and launched a new Magento site in 2016 – resulting in 20% fixed operating cost reduction and 14% higher revenue.   Jazzercise. Yes, it’s a household-name exercise program, but it certainly has not been the workout of choice for… Read more »

The Right E-Commerce / Brick-and-Mortar Balance

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Ecommerce and Brick-and-Mortar

We know that the average shopper has needs that are met in-person, as well as ones that are met through digital channels. How can companies balance their efforts between online and offline for the best possible results?   Stats that prove the transition to online shopping   When we think of a store, the first… Read more »

What Mistakes Do E-Commerce Companies Make with Mobile?

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Mobile Mistakes for eCommerce Sites

Many of us operate within the business world with a desktop or laptop computer as our primary tool with which we access the web. However, the growth of mobile computing over the last few years has really been astounding. It would be an easy argument that the real face of the internet now is not… Read more »