6 Top E-Commerce Trends for 2018

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6 Top E-Commerce Trends for 2018

It may seem to be old news to say that e-commerce is growing at a wild pace, but it continues to be the case heading into 2018. We can better understand just how fast e-commerce is growing by comparing it to other segments of the economy. A report from Kiplinger reveals that construction materials rose… Read more »

Can Split Testing Actually Hurt Ecommerce Revenue?

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Split Testing E-Commerce Revenue

Sometimes it can be difficult to figure out exactly what it is that is making your company’s growth plateau or shrink. In fact, it is often challenging to even perceive some potential culprits because they seem so fundamentally beneficial. Nonetheless, it is important to ask hard questions – and, in so doing, put different aspects… Read more »

How Jazzercise Shook off its 80s Image with Magento [case study]

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Jazzercise Rebrand with Magento

Jazzercise needed to change its image and upgrade its online presence. The company rebranded in 2015 and launched a new Magento site in 2016 – resulting in 20% fixed operating cost reduction and 14% higher revenue.   Jazzercise. Yes, it’s a household-name exercise program, but it certainly has not been the workout of choice for… Read more »

The Right E-Commerce / Brick-and-Mortar Balance

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Ecommerce and Brick-and-Mortar

We know that the average shopper has needs that are met in-person, as well as ones that are met through digital channels. How can companies balance their efforts between online and offline for the best possible results?   Stats that prove the transition to online shopping   When we think of a store, the first… Read more »

What Mistakes Do E-Commerce Companies Make with Mobile?

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Mobile Mistakes for eCommerce Sites

Many of us operate within the business world with a desktop or laptop computer as our primary tool with which we access the web. However, the growth of mobile computing over the last few years has really been astounding. It would be an easy argument that the real face of the internet now is not… Read more »

11 Primary Mistakes E-Commerce Companies Make on Social Media

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Social Media Mistakes for eCommerce Sites

People are using social media more and more all the time. Incredibly, nearly one-third of clicking, scrolling, and typing of online users occurs on social networks. On average, we log 116 minutes every day on Facebook, Twitter, and other social channels. Assuming this behavior remains steady long-term, it adds up to 5 years and 4… Read more »

Steps Your Ecommerce Store Can Take to Build Trust

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Build Trust in Your E-Commerce Store

Trust. Just at face value, I think we all know how important that one factor is to e-commerce sales. Certainly it should be on the minds of both consumers and businesses, given the natural security concerns on the Internet – heightened by events such as the Sony hack (a particularly devastating one, with a price… Read more »