11 Ecommerce Communication Mistakes – and Solutions

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sheep bleating as communication -- importance of communication to ecommerce -- common problems and solutions

Understanding how to communicate effectively to online shoppers is a question that every ecommerce company must ask constantly and from many different perspectives. One way to look at ecommerce communication is in terms of problem-solving. Here are seven common mistakes, along with solutions:  Mistake #1: Not communicating enough  Solution: Understandably, the work of running an… Read more »

What are the Ethics of Ecommerce?

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Ecommerce ethics attempt to describe fair and just behavior by online merchants. (Yellow ethics sign)

A Tesla investor sued Elon Musk in early August, saying that they believed his claim on Twitter that he had funding solidified to turn the publicly traded company private was fraudulent. This story is still in development and certainly Musk has not (at least at this point) been found guilty of any wrongdoing. The investor,… Read more »

Pivotal Elements for E-Commerce Success in 2018

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Pivotal Elements for Ecommerce Success in 2018

Here are a few key tips for succeeding at e-commerce in 2018, related to technologies, SEO, and other aspects of business:   Friendlier checkout   No one, of course, wants to get stuck in checkout: for the same reason we avoid the long line at the supermarket, we do not want it to take us… Read more »