How Jazzercise Shook off its 80s Image with Magento [case study]

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Jazzercise Rebrand with Magento

Jazzercise needed to change its image and upgrade its online presence. The company rebranded in 2015 and launched a new Magento site in 2016 – resulting in 20% fixed operating cost reduction and 14% higher revenue.   Jazzercise. Yes, it’s a household-name exercise program, but it certainly has not been the workout of choice for… Read more »

What Mistakes Do E-Commerce Companies Make with Mobile?

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Mobile Mistakes for eCommerce Sites

Many of us operate within the business world with a desktop or laptop computer as our primary tool with which we access the web. However, the growth of mobile computing over the last few years has really been astounding. It would be an easy argument that the real face of the internet now is not… Read more »

11 Primary Mistakes E-Commerce Companies Make on Social Media

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Social Media Mistakes for eCommerce Sites

People are using social media more and more all the time. Incredibly, nearly one-third of clicking, scrolling, and typing of online users occurs on social networks. On average, we log 116 minutes every day on Facebook, Twitter, and other social channels. Assuming this behavior remains steady long-term, it adds up to 5 years and 4… Read more »

Steps Your Ecommerce Store Can Take to Build Trust

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Build Trust in Your E-Commerce Store

Trust. Just at face value, I think we all know how important that one factor is to e-commerce sales. Certainly it should be on the minds of both consumers and businesses, given the natural security concerns on the Internet – heightened by events such as the Sony hack (a particularly devastating one, with a price… Read more »