Can Split Testing Actually Hurt Ecommerce Revenue?

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Split Testing E-Commerce Revenue

Sometimes it can be difficult to figure out exactly what it is that is making your company’s growth plateau or shrink. In fact, it is often challenging to even perceive some potential culprits because they seem so fundamentally beneficial. Nonetheless, it is important to ask hard questions – and, in so doing, put different aspects… Read more »

What Mistakes Do E-Commerce Companies Make with Mobile?

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Mobile Mistakes for eCommerce Sites

Many of us operate within the business world with a desktop or laptop computer as our primary tool with which we access the web. However, the growth of mobile computing over the last few years has really been astounding. It would be an easy argument that the real face of the internet now is not… Read more »

Steps Your Ecommerce Store Can Take to Build Trust

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Build Trust in Your E-Commerce Store

Trust. Just at face value, I think we all know how important that one factor is to e-commerce sales. Certainly it should be on the minds of both consumers and businesses, given the natural security concerns on the Internet – heightened by events such as the Sony hack (a particularly devastating one, with a price… Read more »