How to Increase Your Ecommerce Conversion Rate

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ecommerce conversion -- how to improve your conversion rate

Global retail ecommerce revenue grew at a compound annual growth rate (CAGR) of 24.8% in 2017 to reach $2.304 trillion, according to figures from eMarketer. The analysis determined that 58.9% of sales came through mobile devices, underscoring the increasing importance of mcommerce to online efforts. Overall retail sales increased at a significantly slower rate, 5.8%,… Read more »

Can Split Testing Actually Hurt Ecommerce Revenue?

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Split Testing E-Commerce Revenue

Sometimes it can be difficult to figure out exactly what it is that is making your company’s growth plateau or shrink. In fact, it is often challenging to even perceive some potential culprits because they seem so fundamentally beneficial. Nonetheless, it is important to ask hard questions – and, in so doing, put different aspects… Read more »