11 Ecommerce Communication Mistakes – and Solutions

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sheep bleating as communication -- importance of communication to ecommerce -- common problems and solutions

Understanding how to communicate effectively to online shoppers is a question that every ecommerce company must ask constantly and from many different perspectives. One way to look at ecommerce communication is in terms of problem-solving. Here are seven common mistakes, along with solutions:  Mistake #1: Not communicating enough  Solution: Understandably, the work of running an… Read more »

6 Best Practices for Ecommerce

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Best practices for ecommerce success -- gear representing putting best practices to work for your business

More than half of Americas (51%) now prefer online to in-person shopping. Since people are buying increasingly online, the competition in the market is also tightening. Implementing best practices is increasingly important if you want your business to perform well and continue to grow at a steady rate in the years ahead. Best practices for… Read more »

What are the Ethics of Ecommerce?

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Ecommerce ethics attempt to describe fair and just behavior by online merchants. (Yellow ethics sign)

A Tesla investor sued Elon Musk in early August, saying that they believed his claim on Twitter that he had funding solidified to turn the publicly traded company private was fraudulent. This story is still in development and certainly Musk has not (at least at this point) been found guilty of any wrongdoing. The investor,… Read more »

How to Lower Shopping Cart Abandonment

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The ecommerce process -- reducing your shopping cart abandonment with a few simple strategies

Shopping cart abandonment is one of the biggest ongoing concerns of ecommerce companies. After all, you don’t want to expend energy and resources to attract visitors to your site only to lose them halfway through the buying process. Unfortunately for owners and managers of online stores, there is actually a higher likelihood that someone will… Read more »

How to Increase Your Ecommerce Conversion Rate

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ecommerce conversion -- how to improve your conversion rate

Global retail ecommerce revenue grew at a compound annual growth rate (CAGR) of 24.8% in 2017 to reach $2.304 trillion, according to figures from eMarketer. The analysis determined that 58.9% of sales came through mobile devices, underscoring the increasing importance of mcommerce to online efforts. Overall retail sales increased at a significantly slower rate, 5.8%,… Read more »

How to Secure E-Commerce

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How to Secure E-Commerce

Digital attacks are, of course, of many different approaches and scopes; and the value of data that is stolen also is across a broad spectrum. While that case-by-case diversity exists, there is a commonality of being at risk across all businesses. Incredibly, a report last year revealed that half of small businesses in the United… Read more »

Pivotal Elements for E-Commerce Success in 2018

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Pivotal Elements for Ecommerce Success in 2018

Here are a few key tips for succeeding at e-commerce in 2018, related to technologies, SEO, and other aspects of business:   Friendlier checkout   No one, of course, wants to get stuck in checkout: for the same reason we avoid the long line at the supermarket, we do not want it to take us… Read more »

Can Split Testing Actually Hurt Ecommerce Revenue?

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Split Testing E-Commerce Revenue

Sometimes it can be difficult to figure out exactly what it is that is making your company’s growth plateau or shrink. In fact, it is often challenging to even perceive some potential culprits because they seem so fundamentally beneficial. Nonetheless, it is important to ask hard questions – and, in so doing, put different aspects… Read more »