WordPress is the unquestioned leader when it comes to a Content Management System for creating a website. Let’s look into some of the tips and tricks that will help you get the most out of it in this multi-part series.
Hello once again, WordPress fans and users. We’re here with our fourth and final installment of our tips and tricks for WordPress series of articles, and we’ve got another great set of pointers for you and your site. In case you missed it, you can check out Part 1, Part 2, and Part 3 for some additional help.
Tip #16 – Let Your Visitors Know if You’re Currently Online in Periscope
For the unaware, Periscope is a live video streaming service that allows you to broadcast yourself instantaneously to your followers. In a nutshell, it’s like Twitter, but instead of text-based small updates, it’s live video streaming (perhaps this similarity is why Twitter purchased Periscope last year for the tidy sum of $86.6 million).
If you’re on Periscope, odds are good that some of your site’s visitors will be on there as well. And adding a simple way to let them know if you’re currently online and broadcasting on Periscope can be a huge help in increasing your viewership numbers. Thankfully, doing so is relatively easy. First, as could be expected after the aforementioned acquisition, you’ll need to download and install the official Twitter plugin for WordPress. Then, add the widget for Periscope on Air status, which will be available when the plugin is installed. You’ll be able to customize the size of the button, as well as the name of it, and it’s a simple an unobtrusive way to let your visitors know your Periscope status.
Tip #17 – Add In-Line Posts to Increase Traffic
Remember in Part 3 when we said content is king? It still is here in Part 4, and adding in-line links is a great way to increase traffic. In-line links are an elegant way of getting readers who are currently enjoying a piece of your content to check out other, related pieces. You can of course still do a regular HTML link in the body of your posts, as well as use a plugin that gives visitors a chance to see related posts at the bottom (the most popular of which is the “Yet Another Related Posts Plugin”, or YARPP for short).
It’s not a bad idea to do both of those, but you also might want to look into in-line post capabilities. This is a way to grab your visitor’s attention before he or she gets to the end of the article (many of which never even get there) to see a related post. After the first or second paragraph, an in-line post will call the reader’s attention to another related article that might be of their interest. In-line posts are great because the reader A) doesn’t have to make it to the end to see other content, and B) it stands out visually from a simple text hyperlink.
Check out the “Inline Related Posts” plugin – it comes with a couple different free themes for designing your in-line posts, and you can customize the color to match your site’s existing scheme.
Tip #18 – Make External Links “NoFollow” Links
This tip has to do with Search Engine Optimization (SEO), and will get a bit technical, so stay with us – it could make a big difference in terms of traffic to your site!
A big factor in determining your site’s SEO score comes via links. It’s a good idea to link to your own internal sites as well as big external sites to help give you some authority. However, if the ratio of external links starts to heavily outweigh those of other sites linking back to yours, your authority will take a noticeable hit.
Thankfully, there’s a quick fix for it and it comes via the “Title and NoFollow For Links” plugin. By making a link a “NoFollow” link, your visitors can still click on them and go to the site in question, but it will no longer register for your SEO score, maintaining your authority. It’s easy to do once the plugin is installed, too – there will now be a simple checkbox when you add a link to make the link a NoFollow link.
Tip #19 – Add WhatsApp Share Capabilities
For many people, their first time hearing about the messaging app WhatsApp was when it was purchased by Facebook for a staggering $19 billion back in 2014. That price tag raised a lot of eyebrows, but the sheer amount of users of WhatsApp (just under a billion worldwide) was worth it to Facebook, which had no trouble affording the deal.
All of this just shows how popular WhatsApp is, so adding the ability for people on your site to share the page or content directly to the app can be a very smart idea. Just go and grab the “WhatsApp Share Button” plugin. It utilizes shortcode that you can add anywhere on the HTML of your site’s pages where you want the share button. It also comes with some tracking analytics so you can get a sense of just how many users are taking advantage of it.
Tip #20 – Hide a Post from the Home Page
For a variety of reasons, you might not want one or more of your posts to appear on the home page. Sure, you can make them password protected or even completely private (so only admins can see them), but you may still want the page available – just not on the front page.
A quick install of the “WP Hide Post” plugin will take care of this. In addition to hiding the post from the front page, you can hide specific posts from category pages, tag pages, search results, and much more – lots of customization options here, and all can be done with simple checkboxes that will show up on the post edit screen once the plugin is installed.
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