The Right E-Commerce / Brick-and-Mortar Balance

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Ecommerce and Brick-and-Mortar

We know that the average shopper has needs that are met in-person, as well as ones that are met through digital channels. How can companies balance their efforts between online and offline for the best possible results?   Stats that prove the transition to online shopping   When we think of a store, the first… Read more »

Calling All WordPress Lovers

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WordPress Lovers

The SEO-friendliest CMS Expandable open source Flexibility / customization potential Time-saving Peace of mind Lower cost upfront and ongoing Responsiveness Scalability Simplicity   As indicated in our companion piece “Calling All WordPress Haters”, 18.3 million people now use WordPress. That number of users accounts for 59% of the market, more than 8 times the second-place… Read more »

Calling All WordPress Haters

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WordPress Haters

You know you need a website, and everything you hear is about how great WordPress is – how simply and seamlessly you can create a site using the platform. It’s clear from the number of sites using it – 18.3 million at last count – that it is an immensely popular brand. But the statistic… Read more »

What is Hajime, and Why Should Mirai Care?

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Hajime Versus Mirai

A malware strain called Mirai is created that amasses a botnet through exploitation of unsecured Internet of Things devices. As the number of zombie devices continues to build, the people behind the malware start to use it in distributed denial of service (DDoS) attacks. Eventually, Mirai really puts itself on the map by launching an… Read more »

What Mistakes Do E-Commerce Companies Make with Mobile?

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Mobile Mistakes for eCommerce Sites

Many of us operate within the business world with a desktop or laptop computer as our primary tool with which we access the web. However, the growth of mobile computing over the last few years has really been astounding. It would be an easy argument that the real face of the internet now is not… Read more »

Best Practices to Improve Magento SEO

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Best Practices to Improve Magento SEO

Kyle is managing a webstore that specializes in refurbished components for mountain and road bikes. The company is planning to “shift gears” with its web store to Magento. Kyle is taking an initial foray into the new web store’s search engine optimization. Although Joe and his team understand that Magento is well-built for the search… Read more »

Meaner Than Mirai? Meet the IOT Botnet Persirai

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IOT Botnet Persirai

Is your CCTV camera staying with the fashionable DDoS trends, switching out its botnet malware like it’s changing its outfit? The rise of more sophisticated and malicious IoT botnet malware is certainly not a laughing matter when these powerful criminal technologies are used to take down websites and online services. However, the rise of other… Read more »

How to Choose a Server Provider

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How to Choose a Server Provider

Meredith is the owner of a niche site that sells clothing and accessories to charter boat captains and other mariners. She sells dozens of products – from shirts, pants, and jackets to jewelry, knives, bags and belts. Sales are strong and continuing to grow. Customer service is fast, personal, and conscientious. Marketing has been fine-tuned… Read more »

11 Primary Mistakes E-Commerce Companies Make on Social Media

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Social Media Mistakes for eCommerce Sites

People are using social media more and more all the time. Incredibly, nearly one-third of clicking, scrolling, and typing of online users occurs on social networks. On average, we log 116 minutes every day on Facebook, Twitter, and other social channels. Assuming this behavior remains steady long-term, it adds up to 5 years and 4… Read more »

How to Choose a Managed Services Provider

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How to Choose a Managed Services Provider

What is an MSP?   In the interest of information security and staying focused on core competencies, many companies choose to work with managed services providers (MSPs). An MSP is an organization that manages the computing needs of customers. Services are performed at a distance and often funded by a subscription, a fee charged each… Read more »